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So I was doing some RevOps work with Nate earlier today and he showed me this company that needed help with their website. Have you ever clicked on a website, looked around for a few seconds, and thought, “Nope, I’m out of here”? 🙅🏻That's literally how I felt. They had hired a company that could build a "good" website for cheap. I could tell it was cheap and it wasn't good. It got me thinking that there are other people who also have had the same experience. And guess what? Your potential customers might be doing the same thing on your website without you even realizing it. The truth is, a bad website isn’t just an inconvenience—it’s a deal-breaker. If your site looks outdated, is slow to load, or is confusing to navigate, visitors won’t stick around. They’ll go straight to a competitor who makes it easy to do business with them. Having built a few really good performing websites recently like Boost Fundraising in Hubspot or Brooklyn Pizza Co in Wix, I'll share with you the tips behind a great performing and potentially customer converting website.
Would rather leave it to the experts? See how Midwest RevTech can help.
Why a Sucky Website Chases Customers Away
Remember that saying: "Guilty until proven innocent?" People judge fast, incredibly fast. Shopify did a study a few years ago that you have literally 1/20th of a second to make a good impression and earn their trust. 🤮 That's not a lot of time. Another saying I love is: "How you do one thing, you do everything" So, if your site looks sketchy, they assume you do business the same way.
What makes a website sketchy? For me it's these 5:
❌ Too Much Clutter – It's like you're trying to hard to impress someone but you're not focusing on a single message. Either you have too many links, buttons, colors, or pop-ups; chill dude.
❌ Confusing Navigation – The website I was on earlier today had over 20 menu items, 20! Have you heard of decision paralysis? If people can’t quickly find what they need, they get frustrated and leave.
❌ Slow Load Times – You may have found the perfect picture or copy but if your site takes more than a few seconds to load, most people won't even wait. They can Google search a competitor faster.
❌ Not Mobile-Friendly – Phones rule our lives whether we like it or not and over half of all web traffic comes from phones. If your site isn’t easy to use on mobile, you’re losing customers aka over 50%.
❌ No Clear Call-to-Action (CTA) – If you don’t guide them on what to do next (buy, book, call, etc.), they won’t take action.
Pro Tip: These also ruin your SEO score. Curious about how you're scoring with your SEO? Click here.
How to Remedy the Problem
Ok so now that we've had that moment of confession, let’s talk the quick ways to fix it. We'll start with those quick tweaks so you can pull customers in and makes them want to do business with you.
✅ Clean, Professional Look – I like simple, modern and pretty looking websites. Pick a theme that represents both your business but also resonates with your audience. Stick to 2-3 colors main colors and 1-2 highlight or accent colors that are easy to read. Canva has a great palette generator here. Also fonts size and font type really matter. Make sure you pick something that goes well with your overall theme. Lastly spacing, especially on mobile! Make sure your objects and copy are well organized.
✅ Faster Loading Page – If you have a lot of pictures on your website, make sure they are compressed and stay relatively small. Each picture should be around 200-400kb if you can. If you're getting into the MBs you're slowly down your page. Lastly, make sure you pick a good reliable host.
✅ Easy Navigation (Pillar Pages) – Keep it simple and organized. One of the best methods you can have is having your homepage "advertise" every one of your menu items on your header. So if your menu has: Gallery, Services, Who We Are, Reviews, Blog, Contact us as an example, it should follow that same order:
- Hero Image
- Your Unique Offer
- Your Gallery
- Your Services/Products
- Who You Are
- Your Reviews
- Blog Articles
- Contact Us
Pro Tip: Include SEO friendly stuff like opening hours, contact information and Google Map Snippet to further boost your score.
✅ Mobile Friendly– It's happen to be a lot of times that I get so focused on building a website and forget to check the spacing and how it feels on mobile. Test your site on a phone! If it’s hard to read or navigate, fix it. Check the spacings and all the margins, are the fonts easy to read on mobile too? I've had to go back and re-do sections because they looked great on desktop but not on mobile. I almost approach every website now with: "Is it mobile friendly first?"
✅ Obvious Call-to-Actions (CTAs) – I like using buttons at the end of every section on my homepage to lead the customer towards his solution. "Discover More," "Book a Call," "Get a Free Quote." You get the idea, make them obvious, using contrasting colors from your palette to stand out. They should be clear and easy to find.
Extra Tip: What You Say Matters
⭐Keywords are the secret key to unlocking visitors. Nate and I were working on a few other websites and we noticed something particular about their website traffic, and why it wasn't ranking for keywords. Turns out, their pages were missing something huge—keywords! Have you ever searched for something on Google, clicked a link, and found exactly what you were looking for? That’s not an accident. Smart website builders know how to use the right keywords so they actually show up better in rankings when potential customers are searching. If your RevOps team isn’t optimizing your website with the words and phrases your audience is using, you’re basically invisible online. And if you’re invisible, your competitors are getting those clicks instead.
Take a look at the year-to-year growth of Brooklyn Pizza Co ranking for more Organic Keywords and 34 of them on the top 10 of what people are looking for online after Midwest RevTech optimized their site.
First Impressions Matter
At the end of the day, regardless of how an amazing business you're running. If you have a Ferrari engine and your car looks like a junkyard, it doesn't matter how fast you can go if you can't take anyone with you. Make your website win you customers, instead of losing them. And in today’s world, you can’t afford that.
Take a few minutes today to check your site. Does it honestly look good? Is it fast? Is it easy to use? Does it make visitors want to dive deeper? If not, fix it. Because a great website isn't about just looking good—it is what makes you money.
Curious on the Health and Design of your website? Are you leaving potential customers on the table?
Talk to the Experts and see how Midwest RevTech can help.
